The millennials are proven to be a challenging market. They are digital natives, the first generation to grow up attached to smart phones, tablets and laptops. They also grew up being nurtured by their parents, encouraged to question authority and advocates of work-life.
Millennials use social media to find news, information and trends. They demand only the best from brands and aren’t afraid to speak their mind. Studies show that they’re not influenced by advertising, but that they respond well to authentic influencer marketing.
Also, traditional advertising methods don’t work on Millennials. This fact is making it very difficult for brands and marketers to not only reach this group, but to adjust strategies in order to create more authentic and engaging ad campaigns. Millennials are very in tune with calling out inauthentic ads and modified images. That is for those who they actually see, a study by Moz and Fractly estimates that over 60% of millennials block ads.
Here are 4 guidelines on how to succesfully reach the millennial generation:
- Find your common grounds
Try to find the common denominator between you as a brand and the millennial generation
- Engage and challenge
Challenge your brand and develop new ideas that are unique and earn engagement. Don’t be afraid to take chances.
- Build trust through influencers
Social influencers are the stars of the digital age. Use influencers as brand ambassadors to earn trust among millennials. Remeber that millennials generation pay more attention to authenticity than to the actual content.
- Do giveaways
The millennials love the idea of getting something from little or nothing. Use this love to spread the word about your product or service. Boost engagement by allowing participants to earn entries by performing different kinds of interactions on social media and create a buzz around your product or brand.